Actually as other said $185K is just for starters, it really depends
on what do you intend to do with the new gTLD.

To run or outsource a full fledged registry you have to think in the
order of a $500K-$1M initial investment, and that does not include the
costs of a legal battle with others such as ReMax that may intend to
apply for the same string.

If you don't have that money on the bank or investors willing to foot
the bill you are out of the game.

My .02
Jorge


On Wed, Mar 17, 2010 at 12:15 PM, Marc Perkel <[log in to unmask]> wrote:
>
>
> Avri Doria wrote:
>
> On 17 Mar 2010, at 13:11, Marc Perkel wrote:
>
>
>
> BTW - how do I apply for the .reality TLD?
>
>
> once the final applicant guidebook is released sometime between now and 2012
> (draft details can be found at
> http://www.icann.org/en/topics/new-gtld-program.htm), follow its
> instructions, pay the big bucks (185,000 USD at the moment) and then go
> through the process and hang on through the challenges.
>
> better have some deep pocket for the ride.
>
> a.
>
> $185,000 - so only the rich can get TLDs. Why is that?
>
>