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NCSG-NCUC <[log in to unmask]>
Date:
Mon, 11 Apr 2011 14:21:30 +0900
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"Andrew A. Adams" <[log in to unmask]>
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"Andrew A. Adams" <[log in to unmask]>
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In-reply-to Milton L Mueller <[log in to unmask]> message dated "Sat, 09 Apr 2011 00:07:03 +0900."
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I agree with Milton here, for both philosophical and legal reasons.

The philosophical is that the words in URLs, just like the words in any other 
short phrase *be that one word or five) are subject to multiple 
interpretations. No one person or group should be able to claim ownership of 
our common linguistic heritage. In the world of real products Intel 
discovered that they had created their own problem by naming their chips 
numerically and then trying to claim ownership of the relevant numbers: 286, 
386 and 486.

The legal side is that the claims made by trademark owners for DNS 
restrictions have already gone well beyond what was ever allowed in general 
commerce. I give the example to my students of McDonalds hardware store. Even 
if my legal name is not McDonald (a common Scottish family name) I am 
perfectly entitled to open up a McDonalds Hardware store. I can even open one 
right next door to a fast food shop (*) with the same name. However, under 
current DNS regulations it's very difficult for me to register any name with 
McDonald as the primary string without facing a touch battle for control of 
it. Outside off the DNS trademark violations require an element of "passing 
off", i.e. some definite balance-of-evidence that consumers will be 
detrimentally confused by the use of a name or graphical mark. This principle 
is not embedded in the dispute resolution processes for DNS properly and 
there are many cases where it is clear that other important legal principles 
such as freedom of speech have been undermined by a strong idea of 
"ownership" of words rather than customer protection (scoobydoo.co.uk, 
ihateryanair, etc).

Trying to expand to individuals the rights thus over-granted to large 
corporations in the DNS space would simply compound the mess we are in now, 
rather than make the situation better for individuals. Reducing the value of 
.com as the default "place" to do business online and opening up new TLDs 
will hopefully provide a better solution for all net users by turning URLs 
not into any kind of mark of authenticity but simply back into one of 
multiple indicators of content. To my mind DNS registrations should not be 
the subject of transfer orders except where a clear broad trademark violation 
can be proved and then only as part of the recompense to the trademark 
holder, much as assets derived from trademark violation otherwise might be 
transferred to the holder by a court. Where there is no passing off (i.e. 
where customers are not confused) then that is just free market competition.

(*) I refuse to call them restaurants since restaurants serve food and McDs 
don't, IMHO.

-- 
Professor Andrew A Adams                      [log in to unmask]
Professor at Graduate School of Business Administration,  and
Deputy Director of the Centre for Business Information Ethics
Meiji University, Tokyo, Japan       http://www.a-cubed.info/

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