On 26 Jan 2010, at 08:14, Milton L Mueller wrote: > With vertical integration, a consumer cannot buy .TLD .foo from any other registrar. this patently false. Just as in in cross-maketing, other Registrars would be able to sell it. Just because Apple sells Apple products in Apple stores, does not mean others can't sell them as well - and do. this has been at the core of the false statement you have been making. VI is not the same as exclusive sales. a.