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On 17 Mar 2010, at 13:11, Marc Perkel wrote:

  

BTW - how do I apply for the .reality TLD?
    

once the final applicant guidebook is released sometime between now and 2012 (draft details can be found at http://www.icann.org/en/topics/new-gtld-program.htm), follow its instructions, pay the big bucks (185,000 USD at the moment) and then go through the process and hang on through the challenges.  

better have some deep pocket for the ride.

a.