Actually, it will end up costing much more than $185k because you would face challenges from nearly every religion and every other entity with a colorable trademark claim to the word "reality", so you would probably spend $500,000 but not get the gTLD at the end because deeper pockets and more established institutions want that TLD also and will get it under the rules. Why is this? Because many within the GNSO really do not want additional new gTLDS (what rationale business wants competition?) So the 3 trademark constituencies and the registries put in so many barriers into the GNSO's new gTLD policy that very few will actually receive a new gTLD. And those who do can only be established institutions with big bucks and political clout. As I've been saying since this policy was passed 2 yrs ago -- it is a missed opportunity to create new gTLDs in a way that benefits the public interest. Robin On Mar 17, 2010, at 11:15 AM, Marc Perkel wrote: > > > Avri Doria wrote: >> >> On 17 Mar 2010, at 13:11, Marc Perkel wrote: >> >> >>> BTW - how do I apply for the .reality TLD? >>> >> >> once the final applicant guidebook is released sometime between >> now and 2012 (draft details can be found at http://www.icann.org/ >> en/topics/new-gtld-program.htm), follow its instructions, pay the >> big bucks (185,000 USD at the moment) and then go through the >> process and hang on through the challenges. >> >> better have some deep pocket for the ride. >> >> a. > > $185,000 - so only the rich can get TLDs. Why is that? > IP JUSTICE Robin Gross, Executive Director 1192 Haight Street, San Francisco, CA 94117 USA p: +1-415-553-6261 f: +1-415-462-6451 w: http://www.ipjustice.org e: [log in to unmask]