A trademark office will NEVER register a generic term as a trademark, unless and only in the limited situation, the term has acquired a distinctive character...but this is a situations that only occurs through use and to be proved it is a very hard process. KK Dr. Konstantinos Komaitis, Law Lecturer, University of Strathclyde, The Law School, The Lord Hope Building, 141 St. James Road, Glasgow, G4 0LT UK tel: +44 (0)141 548 4306 http://www.routledgemedia.com/books/The-Current-State-of-Domain-Name-Regulation-isbn9780415477765 Selected publications: http://hq.ssrn.com/submissions/MyPapers.cfm?partid=501038 Website: http://domainnamelaw.ning.com/ -----Original Message----- From: Non-Commercial User Constituency [mailto:[log in to unmask]] On Behalf Of Carlos A. Afonso Sent: Thursday, March 18, 2010 12:45 AM To: [log in to unmask] Subject: Re: Interesting challenge - .reality Maybe off-topic, but... how does a person "owns" a Church? And how does the TM Office issue a trademark on such a generic word? Maybe someone else trademarked "water", "air", "fire"...??? As I said, this is getting really far-fetched... ;) --c.a. Marc Perkel wrote: > How would this be evaluated? I'm the owner of the Church of Reality and > I have a trademark on the word "reality" itself. (In the religious and > spiritual counseling class) - So - if (when) I apply for .reaity - what > would be the process of evaluating that? > -- Carlos A. Afonso CGI.br (www.cgi.br) Nupef (www.nupef.org.br) ==================================== new/nuevo/novo e-mail: [log in to unmask] ====================================