Besides few loose nuts out there that have been trying to do the same thing for two decades, there is no real incentive (meaning money) for a $7B+ industry to change its ecosystem and pay attention to another troll. The technology to have/use an alternate dns root exists and is available to anybody, you just need to convince couple of hundred million users and service providers to point to your own servers, and then we can make a movie about the fights that will surface when people try to determine who runs the servers and how and who/how you pay to keep it running. Again, what we need is something better and more elaborated that an alternate root, a new scheme that enables applications to locate resources using a protocol and name space that is not tied to the current DNS. My .02 Jorge