You'll notice the "Protect Your Brand", in the center. It's not as big as the criticism below make it to be but it's there.

Would it be relevant and/or feasible to 'regulate' (read encourage/constrain ==> through types of means that i will leave open to discussion) the way registrar can market those new TLD?

First, it doesn't look good.

Second, while i don't think anybody (except perhaps established registrars) who are in favor of gTLD expansion have a clear view of what the emergent system of naming and names will or should be, i am pretty sure no-one so disposed would care to advocate that this system should establish itself mainly as a protection scheme.

Is forcing advertising to depart with the protection rhetoric a step forward? Is it feasible?

Just some thoughts.

Nicolas

-------- Original Message --------
Subject: [ NNSquad ] "Domain Protection Racket" Promotion on Network Solutions Home Page
Date: Sun, 28 Aug 2011 12:42:23 -0700
From: Lauren Weinstein <[log in to unmask]>
To: [log in to unmask]


"Domain Protection Racket" Promotion on Network Solutions Home Page

This "in your face" promotion currently running on the Network
Solutions home page clearly illustrates how the current top-level
domains (gTLD) expansion plan is akin to a traditional "Sign up now or
something bad might, uh, happen to you, buddy!" protection racket.

http://j.mp/ofrzyv  (Lauren's Blog - Screen capture from networksolutions.com)

As you can see, there is no concept of community service, social
responsibility, or even real "value-added" benefits.  The promotion
for two TLDs is explicitly about *protection* -- as in protecting
yourself from someone else grabbing those domains and making you look
bad, confusing your customers, and worse -- whether you have any real
interest in those TLDs or not.  

And this is *only the beginning*, my friends.

--Lauren--
Lauren Weinstein ([log in to unmask]): http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility: http://www.pfir.org
Founder:
 - Network Neutrality Squad: http://www.nnsquad.org
 - Global Coalition for Transparent Internet Performance: http://www.gctip.org
 - PRIVACY Forum: http://www.vortex.com
Member: ACM Committee on Computers and Public Policy
Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren
Twitter: https://twitter.com/laurenweinstein 
Tel: +1 (818) 225-2800 / Skype: vortex.com