It may have been around since just after the Big Bang but I hardly see the Olympics as a non-commercial entity. I see it as the world biggest commercial sporting event. They are as commercial as you can get. That's an example of what I mean when I said that not everyone with a .org domain is non-commercial. The Olympics is all about the money. As to the Red Cross, I don't see what the rush is about. I'm the founder of the Church of Reality and I own a registered trademark on the word REALITY in the religion and spiritual counseling category. I want the same thing that the Rd Cross is asking for. How is my request different that their request? There's really no such thing as "special privileges" because once someone gets it then it has to become policy. Otherwise everyone wants to be special. I want to be special. After all, reality was around a lot longer that the Olympics and the Red Cross. Without reality none of us would be here. Everything that exists exists because of reality. You can't get any more important than that. Reality, through the Trademark Office, chose me to be the owner of the name REALITY. So wy shouldn't I get special privileges too?