Its first and most important quality should be: optimism in the possibilities of the DNS and the concomitant refusal to see DNS as (merely) a protection racket and a soon-to-be irrelevant addressing scheme. One need not be naive (many technologies may replace DNS or make it irrelevant in the not-so-distant future; that is not a given but definitely a possibility), but optimistic ― and/or imaginative, if you will.