Ayden,

Thanks for the reminder on what has been done already here. I agree, the data is there. Use it. I just have one quick comment to add.

As one who has watched processes engaged in policy development, or mission discussions, by hoards of stakeholders operating across a wide range of areas related to socio-economic development and social justice, almost every discussion reaches a consensus on one thing, the need for more education for those at the end of the process (consumers) or base of the pyramid (poor, marginalized, unconnected, whatever). In short, one consensus outcome is always "they need more education..to become more aware...either in their self interest...or (in ICANN) to become "worker bees". Almost without exception the process stops with the observation/call for more education. In the rare instances where it does take place and success occurs, the lessons seldom go viral and failure (the main outcome) usually generates a call for more monitoring and evaluation (M&E), then more M&E, research and learning (MERL), and now more MERL and innovation (MERLIN). I have no doubt that the gnso-rds-pdp-wg will produce a consensus policy recommendation. It will quite likely call for more education, but that train seldom leaves the station.

Sam L.

On 2/22/2017 8:00 AM, Ayden Férdeline wrote:

[log in to unmask]" type="cite">

Between 2014 and 2016 (I do not know if this is an ongoing exercise), ICANN commissioned Nielsen to measure the attitudes of the general public towards the domain name system. The surveys were administered in 18 languages, and Internet users globally were asked their opinions and perceptions on different activities within ICANN's remit. Rather than re-invent the wheel polling end-users (aside from the fact that I do not think we have the resources ourselves to obtain a representative sample of end-users, I think this might be something At-Large should be doing), I would suggest that we look more closely at the data from these Nielsen studies, and perhaps try to influence future questions that are asked. There's some helpful data here already. It's how we know in the Next-Generation Registration Directory Service Policy Development Process working group, for instance, that consumers have no idea what WHOIS is or that it contains personal data — before we introduced this data, some other stakeholder groups made the claim that consumers were fully aware of what was within WHOIS and used it to religiously to authenticate a website before making a purchase... the arguments of these stakeholders have not gone away and have instead morphed into a desire for more consumer education on WHOIS, but the point remains, we have great data at our disposal already which we can use to influence discussions — we just have to use it.

Ayden Férdeline

linkedin.com/in/ferdeline

-------- Original Message --------

Subject: End user survey

Local Time: 22 February 2017 9:27 AM

UTC Time: 22 February 2017 09:27

From: [log in to unmask]

To: [log in to unmask]

Hi everyone,

Given that the NCSG's remit is to represent non-commercial interests as well as be a voice for civil society and end users, I'm curious to know if we have ever thought about doing a survey of end user opinions, perhaps in collaboration with anyone researching similar topics?

I'm not sure what questions we would want to pose if this was the case, but the idea in my head is to help better facilitate the incorporation of needs, wants, and challenges faced by the general end user into the PDP.

Have we ever done something like this before?

Best,

-Michael

__________________

Michael J. Oghia

iGmena communications manager

Independent #netgov consultant & editor

Belgrade, Serbia

Skype: mikeoghia

Twitter | LinkedIn