A trademark office will NEVER register a generic term as a trademark, unless and only in the limited situation, the term has acquired a distinctive character...but this is a situations that only occurs through use and to be proved it is a very hard process.

KK

Dr. Konstantinos Komaitis,
Law Lecturer,
University of Strathclyde,
The Law School,
The Lord Hope Building,
141 St. James Road,
Glasgow, G4 0LT
UK
tel: +44 (0)141 548 4306
http://www.routledgemedia.com/books/The-Current-State-of-Domain-Name-Regulation-isbn9780415477765
Selected publications: http://hq.ssrn.com/submissions/MyPapers.cfm?partid=501038
Website: http://domainnamelaw.ning.com/



-----Original Message-----
From: Non-Commercial User Constituency [mailto:[log in to unmask]] On Behalf Of Carlos A. Afonso
Sent: Thursday, March 18, 2010 12:45 AM
To: [log in to unmask]
Subject: Re: Interesting challenge - .reality

Maybe off-topic, but... how does a person "owns" a Church? And how does
the TM Office issue a trademark on such a generic word? Maybe someone
else trademarked "water", "air", "fire"...???

As I said, this is getting really far-fetched... ;)

--c.a.

Marc Perkel wrote:
> How would this be evaluated? I'm the owner of the Church of Reality and
> I have a trademark on the word "reality" itself. (In the religious and
> spiritual counseling class) - So - if (when) I apply for .reaity - what
> would be the process of evaluating that?
>

--

Carlos A. Afonso
CGI.br (www.cgi.br)
Nupef (www.nupef.org.br)
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