Debate is spreading beyond the ICANNosphere and getting interesting…

http://online.wsj.com/article/SB10001424127887324096404578352532206088970.html#printMode

Large and small companies are vying for control of an array of new Internet domain names, but Amazon.com Inc.'s AMZN -0.95% plans are coming under particular scrutiny. Two publishing industry groups, the Authors Guild and the Association of American Publishers, are objecting to the online retailer's request for ownership of new top-level domain names that are partof a long-awaited expansion of the Web's addressing scheme. They argue that giving Amazon control over such addresses—which include ".book," ".author" and ".read"—would be a threat to competition and shouldn't be allowed.