You'll notice the "Protect Your Brand", in the center. It's not as big 
as the criticism below make it to be but it's there.

Would it be relevant and/or feasible to 'regulate' (read 
encourage/constrain ==> through types of means that i will leave open to 
discussion) the way registrar can market those new TLD?

First, it doesn't look good.

Second, while i don't think anybody (except perhaps established 
registrars) who are in favor of gTLD expansion have a clear view of what 
the emergent system of naming and names will or should be, i am pretty 
sure no-one so disposed would care to advocate that this system should 
establish itself mainly as a protection scheme.

Is forcing advertising to depart with the protection rhetoric a step 
forward? Is it feasible?

Just some thoughts.

Nicolas

-------- Original Message --------
Subject: 	[ NNSquad ] "Domain Protection Racket" Promotion on Network 
Solutions Home Page
Date: 	Sun, 28 Aug 2011 12:42:23 -0700
From: 	Lauren Weinstein <[log in to unmask]>
To: 	[log in to unmask]



"Domain Protection Racket" Promotion on Network Solutions Home Page

This "in your face" promotion currently running on the Network
Solutions home page clearly illustrates how the current top-level
domains (gTLD) expansion plan is akin to a traditional "Sign up now or
something bad might, uh, happen to you, buddy!" protection racket.

http://j.mp/ofrzyv   (Lauren's Blog - Screen capture from networksolutions.com)

As you can see, there is no concept of community service, social
responsibility, or even real "value-added" benefits.  The promotion
for two TLDs is explicitly about *protection* -- as in protecting
yourself from someone else grabbing those domains and making you look
bad, confusing your customers, and worse -- whether you have any real
interest in those TLDs or not.

And this is *only the beginning*, my friends.

--Lauren--
Lauren Weinstein ([log in to unmask]):http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility:http://www.pfir.org
Founder:
  - Network Neutrality Squad:http://www.nnsquad.org
  - Global Coalition for Transparent Internet Performance:http://www.gctip.org
  - PRIVACY Forum:http://www.vortex.com
Member: ACM Committee on Computers and Public Policy
Blog:http://lauren.vortex.com
Google+:http://vortex.com/g+lauren
Twitter:https://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com